PerSys Medical was founded in Houston, Texas in 1988, initially operating under the name Performance Systems. The company provided a variety of marketing services to hi-tech companies attempting to penetrate the American marketplace. During its first ten years of operation, the company served over 100 corporate clients, bringing to market innovative products in a variety of fields including semi-conductors, software, telecommunication, and medicine. In 2003, the company narrowed its focus to the medical segment becoming a distributor for several manufacturing companies in the US and abroad. Most notably, PerSys introduced the Emergency Bandage, often called the “Israeli Bandage”, to the US Military. It has been a mainstay on the battlefield ever since.
In the decade following the introduction of the Emergency Bandage, PerSys centered its focus on Emergency Medicine and began to distribute multiple product lines to military, Law Enforcement, EMS, and Emergency Department personnel. The company began to build its own portfolio of medical devices by acquiring interest in the manufactures of its best-in-class product lines. By 2014, PerSys Medical became a majority stakeholder of Blizzard Protection Systems Ltd., Waismed Medical Ltd., and First Care Products Ltd., which solidified the company’s place in the market as well as their global reach.
Headquartered in Houston, Texas, PerSys Medical has a R&D center in Israel, manufacturing facilities in the US, UK, Israel and China, and sales offices around the world. Since its expansion, PerSys Medical has created a direct sales force as well as a distribution network for leading emergency medical products sold in over 60 countries worldwide. The company’s major products focus on hemorrhage control, intraosseous and vascular access, Hypothermia treatment, and airway management.
President & CEO
Ofer Molad has over 30 years of experience in sales and marketing internationally and within the United States. He is the founder, CEO, and President of PerSys Medical. Mr. Molad was responsible for the US Military's adoption of several products including the Emergency Bandage, often referred to as the "Israeli Bandage," which resulted in numerous lives saved in Operations Iraqi Freedom and Enduring Freedom. He is a founder and member of the Texas-Israel Chamber of Commerce and in 2012 was appointed by Governor Rick Perry to the Texas Emerging Technology Fund Advisory committee, a $400 million fund supporting Texas based Technology companies.
Prior to founding PerSys Medical, Mr. Molad managed a family of companies focused on identifying, incubating, and introducing innovative technologies to the US Market. Mr. Molad holds a Bachelor Degree in Behavioral Science from Ben Gurion University, a Master's degree in Counseling and Management from the University of North Texas, and he was a Doctoral Fellow at Clark University in Worcester, MA.
CEO, PerSys Medical International
Roee Madai joined PerSys Medical as CEO of PerSys Medical International in 2012. Among his duties, Mr. Madai oversees Sales in Europe, Asia and Africa, product development and manufacturing operations in Israel, China, and the United States.
Prior to joining Persys Medical, Mr. Madai served as the Israeli Consul for Economic Affairs to the US Southern Region based out of Houston, Texas. He has vast experience in Global Trade, Foreign Investments and Government to Industry relations in both the United States and Israel. Mr. Madai served as Professional Advisor to the Deputy Prime Minister and the Minister of Industry Trade and Labor in Jerusalem, Israel where he set policy for R&D grants for the Israeli startups, Government funds for local industry and facilitated bi-national meetings and official delegation globally. Mr. Madai holds a Masters degree in Economics and International Relations from ASERI - The Catholic University of the Sacred Heart in Milan.
Chief Technology Officer
Derek Ryden founded Blizzard Protection Systems and is the inventor of the company's unique material, Reflexcell™. Mr. Ryden is an avid mountaineer and developed Reflexcell to fulfill his need for an extremely lightweight yet highly insulative material that could be carried while mountaineering. In addition to developing Reflexcell and founding Blizzard, Mr. Ryden has invented a number of patented, commercially successful products, related to outdoor pursuits.
When PerSys Medical acquired Blizzard Protection Systems, Mr. Ryden assumed duties as Chief Technical Officer and now concentrates full-time on product development and technical production improvements. He lead the migration of Reflexcell from outdoor applications to Battlefield and Emgergency medicine and is currently engaged in developing additional applications for the material. He holds degrees in Natural Science from Cambridge University, and Engineering from the University of Warwick.
General Manager, Blizzard Protection Systems Ltd.
Simon Carter joined Blizzard Protection Systems Ltd. in 2015 to manage the business and provide support to the founder Derek Ryden. His duties include the day to day management as well as leading the sales initiative to introduce Blizzard Products into new markets and territories.
Prior to joining Blizzard Simon spent 20+ years in the Outdoor Leisure Industry as Logistics Director to a major UK brand. He also had a 15 year career with a UK International Bank including time spent overseas in Africa, Australasia and Central America. A keen golfer, cook and theatre goer who has now seen all of Shakespeare's plays bar 1!
Chief Financial Officer
Linda Taylor has over 25 years of experience in accounting and financial management roles and has been the Director of Finance since joining PerSys Medical in 2013. Prior to joining PerSys Medical, she held positions as the Chief Financial Officer for CPSI and as the Comptroller for Alpha Omega, an early stage medical device company focused on Neurology.
Before moving into the medical device field, Ms. Taylor spent over 20 years as a Commercial Lender, serving in various roles including VP of Commercial Lending for several banking institutions that were acquired by Wells Fargo. Ms. Taylor holds a BSA in Accounting from the University of Colorado and has held her CPA since 1988.
Einat Swisa joined Persys Medical in August 2012 to lead all Research and Development efforts focused on the hemorrhage control and intraosseous access segments of the business. Ms. Swisa has been in the medical device industry for nearly a decade and has successfully commercialized multiple products.
Prior to joining Persys Medical, Ms. Swisa held a position as a Project Team Leader at NuLens, an Israeli start-up, developing Intraocular Lenses to treat cataracts and macular degeneration. In that capacity, Ms. Swisa lead an R&D team consisting of seven engineers and reported directly to the VP of R&D. Ms. Swisa holds a Bachelor of Science degree in Biomedical Engineering from the University of Tel Aviv.
Chief Sales Officer, PerSys International
Attar Rozenrot serves as PerSys Medical's Chief Sales Officer and is in charge of all international sales in the EMEA and APAC regions for the company. Since joining the company in 2012, Ms. Rozenrot has been focusing on developing strategic channel partners and direct relationships in the company’s target markets.
Prior to joining PerSys Medical, Ms. Rozenrot led international sales efforts for companies in the security space, managed marketing for a US based telecommunications company and has headed customer support and marketing for a global GDS provider. She owns a Master of Business Administration from Babson College in Wellesley, Massachusetts and a BA from Bar ilan University in Israel.
VP of Sales and Marketing: The Americas
Paul LeVasseur has 10+ years in the medical device industry, ranging from Hospital OR, to emergency medicine. Since joining PerSys Medical in late 2014, he has lead sales and marketing efforts in the Americas. Strategic focus is on core offerings, while also growing new market segments with our next generation of innovative, life saving products.
Prior to joining PerSys Medical, Paul was part of several startup companies, bringing new products & solutions to market. He holds degrees from Indiana University in Telecommunications, Business, and Psychology.
Board of Directors
Sonia Einstein has over fifteen years of experience with international businesses, entrepreneurship, software start-ups and innovative technologies. Ms. Einstein holds a Master’s Degree in Applied Mathematics and an Associate Degree in Accounting and International Economics. After completing her studies at the State University in Plovdiv, Bulgaria, Ms. Einstein worked and studied in Athens, Greece for two years, moved to the United States and joined the PerSys organization in 1998.
Ms. Einstein served in different roles for Persys including V.P. of Marketing. For the last few years she has led variety of marketing campaigns, bringing medical products and technology to market and establishing E-commerce applications. Ms. Einstein is currently an active member of the Board of Directors of PerSys Medical.